Here's how various types of content fit into an SaaS lead funnel. Every other facet of content strategy starts here. Thought leadership pieces only build your brand if people actually read them. They help your business in different ways. This article is part of our series on the 4 Essential Types of Content Every Marketing Strategy Needs.Make sure to get your special free bonus at the end of the article.. It’s vital to get them outside your existing bubble of readership and in front of new people. This is definitely not the place for content “templates.” You need to mine your own knowledge and expertise for the gems that will really make you stand out from the rest of your industry. Product/User Experience: I don’t think Forbes is wrong to consider product strategy a type of content strategy. Content marketing is a pull strategy where you use content to attract users to your offering. To make an informed decision, consider your objectives, values, mission, opportunities and constraints. These types of content gain more social media shares listicles, how-to, and video content. Join our list & Content marketing is a strategy that requires effort, time…and yes, sometimes money. But it’s only part of the equation; lead generation content only works if it also entices people to opt-in to an email list. This may apply to internal communications, marketing communications and public relations. A great thought leadership piece could also generate solid leads for your business. Content marketing is one of the best indirect types of digital marketing. Join our list & receive your list of 201 blog post ideas for FREE! receive your printable CUSTOMER AWARENESS SPECTRUM worksheet. That’ll help you win your audience’s attention, and boost leads and sales. It looks at all of the content your customers ever encounter. It’s the number #1 strategy that MOST new startups deploy when they are pre-launching. For many brands, blog posts make up the central part of... 2. Combining great content with paid traffic is an excellent way to find and warm up leads. JOIN OUR LIST & The 8 Main Different Types of Content and How to Use Them 1. — How to write a content marketing strategy step-by-step This comprehensive planner gives you a clear overview of your content strategy, walking you through the major elements to plan, execute, publish, and optimize your content. But more recently, they decided to focus on creating content to take advantages of some SEO opportunities that Meg found for them. There is no single metric with which to measure content. MBASkool: Five Business Level Strategies ; uta.edu: Business-Level Strategy ; Writer Bio. A great thought leadership piece could also generate solid leads for your business. Each one will use different tactics, different methods, and different elements to achieve the goal. I recommend the book Think by Matt Church and Peter Cook if you’re interested in honing a process for uncovering thought leadership content ideas. Your email address will not be published. Many time, when lead generation is the main goal, paid advertising comes into the mix. receive your printable step-by-step social media But one other key part of this is to understand your business’ goals for content marketing. This is definitely a quality over quantity strategy. Content marketing strategy, content strategy, and content plan. Join our list & receive your printable list of the 5 love languages of blog readers. Create blog postswhen you want to infor… You must coordinate strategies for both the front end and the back end if your enterprise... An example. Blogging has been around for as long as the internet has, but the practice has become more sophisticated over the years, especially when it comes to businesses using blogs to engage audiences. But sometimes it’s useful to think of them in these distinct categories to help determine where your focus should be now, at this stage of your business. The first nine types of content on the list are the core content (or evergreen content) that you can create. Ask these 5 questions for better content — join our list and get the FREE checklist. And a leads generation strategy could equally produce a piece that ranks highly for a certain keyword or becomes recognized as thought leadership. We all know that websites are never ‘finished’, that software is never ‘finished’. Click To Tweet. In general, there are three main types of content marketing strategies: thought leadership, lead generation, and SEO. This isn’t the sort of content that you can just dash off at a moment’s notice. In this week’s series, we are going to walk you through these four different types of content and show you how to use them yourself. A functional content marketing strategy is built to address more specific business needs. This article originally appeared on Ghost Blogger and has been republished with permission.Find out how to syndicate your content with B2C, Lacy Boggs is a professional ghost blogger who has been telling stories since she first learned to talk. What content types can you integrate to your marketing mix? It all comes down to your goals and resources. A communication strategy has four major components: communication goals, target audience, communication plan and channels. Your email address will not be published. But more recently, they decided to focus on creating content to take advantages of some SEO opportunities that Meg found for them. And for good... 2. Join my list and get your FREE Template to develop your own brand voice guidelines: Keep your blog LEGAL with this free checklist. Each one will use different tactics, different methods, and different elements to achieve the goal. Obviously an SEO strategy is designed to bring in potential customers who are looking for your product or service, so it is also a lead generation strategy in some respects. 5 TEGY WWW.UBPOT.O kNOW YOUR AUDIENCE ChapTEr1. Using this information, you can cater different types of content marketing to … The key to a great content marketing strategy is being able to tweak, break, and chuck parts of it as you learn more about what works and what doesn’t. We have to figure out how to combine three key elements — your brand voice, your ideal customer’s values, and market data — to create a strategy that will uniquely serve your business and your customers. receive your printable step-by-step THINK SIDEWAYS worksheet. If you’re a marketer who treats your organization’s content as a business asset, you need to understand both types of strategist so you can bring in the right kind of help at the right time or develop the appropriate skills in-house. Our comments are moderated. The first distinguishing characteristic of a thought leadership marketing strategy is the type of content you’re going to want to produce: it has to be new, edgy, in-depth, and attention grabbing. The content marketing strategy of 2020. But what it will not do is give you the strategic depth, or connection with your business strategy, that a strategist can provide. and desires around that content and marries it with the business needs. You will be able to identify and define the four types of strategic content: attraction content, affinity content, action content, and authority content. It’s often not as long or in-depth. until you have a clear idea of what business objectives to … Start by getting clear on your overall marketing goals and how you want your content marketing strategy to serve those goals. Here are 16 types to consider for your marketing strategy. Attraction 2. By the end, you’ll be able to include some of the most engaging content types in your content strategy. Consider pitching guest posts on big name sites and having concerted sharing campaigns for every piece you publish. So blog posts are an essential part of your content marketing mix, and they still deliver strong results. you build a content strategy for your business or organization. For example, one of our clients is a SAAS company; for a while, their blog was focused on positioning their CEO as a thought leader in their industry. Part of the reason data and research work well as cornerstone content is because they’re versatile. Long content page: Same as image and video (except not the format and thumbnails) Each of these items, the image, video, long content page, event, article, will become content types. The 5 Types of Social Media Content You Need to Create 1. The other thing to keep in mind is that there is always some overlap in results. This kind of content has to be exciting and engaging, and is often also useful. Thought leadership is your content marketing goal when you want to be known as an expert in your industry. The key to a great content marketing strategy is being able to tweak, break, and chuck parts of it as you learn more about what works and what doesn’t. Click here to fill out a short application, and let’s chat. Depending on your business goals, you might use one strategy all the time or employ different strategies at different points in you business’ life. It will require dedicated thinking time and perseverance. By the end, you’ll be able to include some of the most engaging content types in your content strategy. This is definitely not the place for content “templates.” You need to mine your own knowledge and expertise for the gems that will really make you stand out from the rest of your industry. Communication strategy is a plan to achieve communication objectives. A content marketing strategy involves any type of content that you publish online, from your landing pages and blog posts to your social media accounts. Join my list and get your free brand voice guidelines template — just enter your info below! Content that drives traffic often looks different from thought leadership content. Popular Types of Content Marketing. Let’s get started… Benefits of Content Marketing. All Rights Reserved. Before you begin compiling stats, figure out the goal of your survey, how you plan to use the data, and what impact you hope your survey will have. Let’s look closer at these two types of content strategies. What is … 6 Types of Iteration Every Content Strategy Needs. Visual content is not only extremely fun to work with, gets your information across to your viewer more effectively, and is much more engaging than plain text, visual content is also a necessity in our society today. Understanding your goal helps you create a leadership marketing strategy that will serve your business better and generate better results. Action Keep in mind that these content types are not mutually exclusive. Join our list and get your free Content Upgrade printable — just enter your info below! This type of strategy involves sharing the content that you write of your blog or landing pages to social media platforms. The remainder of the list includes the type of promotional content marketing you can create to stand out online. My philosophy is always to write for humans first and search engines second — but there’s no denying that there’s an art and a science to getting ranked and found on Google. Content marketing identifies the right content to … But one other key part of this is to understand your business’ goals for content marketing. Once you know your keywords, we can craft content that is optimized to tell Google you are the expert on that subject. All right, now that we’ve covered the caveats, let’s look at how to write this content marketing strategy! This isn’t the sort of content that you can just dash off at a moment’s notice. Your comment may not appear immediately. Not only will it simplify your content strategy, but they make it easy to tie each content type to your current strategy. Grab your FREE editorial calendar template. It’s relevant over a long period and creating this type of content marketing can bring ongoing benefits to your business. When it comes to creating a Leadership Marketing strategy, there’s no one-size-fits-all solution. Marketing: similarly, Forbes identified marketing as an area for content strategy. Before getting started with the best types of content that will work in 2020, I think it’s important to stress the importance of creating a content marketing strategy.. With so many businesses and marketers employing content marketing, creating a good content marketing strategy can make a big difference to your success. Required fields are marked *. The first distinguishing characteristic of a thought leadership marketing strategy is the type of content you’re going to want to produce: it has to be new, edgy, in-depth, and attention grabbing. Today, we’ll focus on the top 4 types of content marketing metrics. Here's how various types of content fit into an SaaS lead funnel. In general, there are three main types of content marketing strategies: thought leadership, lead generation, and SEO. The term has been particularly common in web development since the late 1990s. Combining great content with paid traffic is an excellent way to find and warm up leads. Communication Goals Communication goals are the desired end … But it’s only part of the equation; lead generation content only works if it also entices people to opt-in to an email list. Before we get into the content formats, let’s look at why content marketing is such an essential marketing tool. Blog posts are consistently a top performer for brands. Think of your content strategy as shooting an arrow at a target; your research is what tells you where the target is, what it looks like, how far away it is, where the wind is blowing, what type of bow you’re using, and who else is competing with you. This often requires the services of a clever and experienced SEO consultant to uncover the keywords your customers are actually using when they search for you. receive your step-by-step worksheet to determine your Cornerstone Content Topic. In marketing you can use the form of fun and informative free content to achieve your means. In fact, it might be more important to publish these pieces on sites where you can reach new audiences than on your own site. Maybe that’s your goal because you want to grow your platform, land a book deal, get some big interviews or media placements, or just so that you and your brand become a “household” name in your industry. It’s used for both B2B and B2C. JOIN OUR EMAIL LIST & This sort of strategy is most important for local businesses, SAAS companies, and product-based businesses, but nearly every business can benefit from some SEO optimization. 15. Please confirm, if you accept our tracking cookies. Maybe that’s your goal because you want to grow your platform, land a book deal, get some big interviews or media placements, or just so that you and your brand become a “household” name in your industry. The type of content provides more information in less time. receive your printable eBook. (It’s free as a PDF on their site!) If you’ve struggled with lead generation through content in the past, it may be useful to do some in-depth market research (my team can help). valuable free resources. We may collect, use and process your data according to our. Enter your information below to join our email list and receive three SHOCKING true stories of REAL clients creating INCREDIBLE success through content. Their pink sheets process is an excellent way to systematically uncover and discover unique ideas and thoughts. Many time, when lead generation is the main goal, paid advertising comes into the mix. For infographics, Pinterest is a the better medium over LinkedIn and Google. Blogging Blogging is one of the most popular types of content marketing for small businesses. The following are illustrative examples. This week, we have something special for you. You can outsource the actual writing of this content to a team like mine, but you’ll need to be more intimately involved in the process, giving your writer your best ideas for them to translate to the page. Have a chat to some industry experts, see what they have to say about what’s currently going on in your niche, ask them if they have any advice relevant to your clients, ask them about their journey to success. It’s more of a quick jab, an uppercut that leaves people wanting more. Their pink sheets process is an excellent way to systematically uncover and discover unique ideas and thoughts. Follow @@EmilyWenstrom. Create your 1st content upgrade with a checklist. A functional content marketing strategy is built to address more specific business needs. Most successful content marketing strategies rely on having a central core of content published on your own site (or home base) which can then be repurposed and shared on other sites (outposts). This process involves digging deep into your brand values as well as researching your audience. Once you know what keeps your ideal customer up at night, you can craft content and an opt-in offer they can’t resist. Its development is necessarily preceded by a detailed audit and analysis of existing content—a critically important process that’s often glossed over or even skipped by project teams. I’ll link to a few great examples for you at the end of the article. We never do keyword stuffing or black hat SEO tactics, but we can help you take advantage of SEO opportunities and help your clients find you. The 2015 edition of the annual B2C Content Marketing Benchmarks, Budgets and Trends—North America report put together by the Content Marketing Institute and MarketingProfs found that while 69% of marketers are creating more content than they were a year ago, only 27% have a strategy … Many times that means having a really juicy freebie or ethical bribe to offer in exchange for the email address. Understanding your goal helps you create a leadership marketing strategy that will serve your business better and generate better results. The main focus of a thought leadership strategy is on reach: how many new people can we reach with each piece, how many times will it be shared, and how many people will reference it. Select metrics like bounce rate, time on page, actions taken after viewing a page, etc., help you evaluate your current content’s effectiveness. A great content strategy is closer to a Q&A: You research which questions your customers are asking and then answer them in detail, thus building trust and bringing customers closer to your brand. “The Publication” Content Strategy. Too often, content marketers tell themselves that they can’t accurately measure their results,or a tactic isn’t measurable, or that they don’t feel comfortable measuring content.These are defeatist statements, hanging over your content marketing like a dark cloud. This is definitely a quality over quantity strategy. Numerous types of content marketing ways exist in today’s world – including e-books, blogs, press news, most popularly social media content and infographics, slideshows, case studies, white papers, webinars as mentioned above and website content etc. What is content strategy? Let’s get started… Benefits of Content Marketing. We partner with Meg Casebolt of Love at First Search to help our clients understand their SEO opportunities. — How to write a content marketing strategy step-by-step Types of Content Marketing #1.Video Content The biggest trend in Content Marketing right now is video content. Content Marketing does not just include written content. Affinity 4. Many times that means having a really juicy freebie or ethical bribe to offer in exchange for the email address. Content lives FOREVER so it’s worth the time it takes to create it once and use it forever. In general, there are three main types of content marketing strategies: thought leadership, lead generation, and SEO. There is a range of interesting Types of Content Marketing that you can explore. Join our list and get your free Launch Content Checklist — just enter your info below! [Content Y] includes the words news or trends, latest or recent. In this module, you will explore the various types of strategic content that go into an effective content marketing program. RECOMMENDED FOR YOU: 4 Tips for Hiring a Content Strategist with the Skills You Need. Join my email list and get your MAGIC Content Spell for FREE. It’s often not as long or in-depth. It’s more of a quick jab, an uppercut that leaves people wanting more. Click To Tweet. Authority 3. Join our email list and get them delivered straight to your inbox every week... it's free! Takeaway : For the business category, content asking “what” or “why” and infographics … Which types of content are performing best and worst on our site? Your personal guide to connecting the dots between content and sales. You should perform a content audit before planning your content strategy. Why You Need Two Types of Content Strategist Two mindsets, each important. Depending on the competition for a keyword, you might need a truly epic “ultimate guide”-style piece to get Google’s attention. If you also need… Approaches to strategy formulations: A content analysis of definitions of strategy - Subrat P. Mishra, Brajaraj Mohanty Skip to main content Accessibility help We use cookies to distinguish you from other users and to provide you with a better experience on our websites. So here’s my attempt at capturing the many types of content strategy. It’s the number #1 strategy that MOST new startups deploy when they are pre-launching. JOIN OUR EMAIL LIST & Yes, as with all other types of content, you want to go in with a plan. receive your printable checklist: Join our list & receive your printable WRITING PROCESS worksheet. This will give you a bird’s eye view of what’s actually happening in your marketing. Here's a list of 100 types of content you can create, with examples. Each content type has its metadata defined. Today’s blogs are relevant, high-quality, and well-written pieces about topics that your audience finds interesting, so they can be a great tool for building authority, trust, and relationships, and consequently driving conversions. As we mentioned, your content strategy should be rooted in who you target customers are, what their pain points are, and what types of content they respond to. A lead generation content marketing strategy is focused on getting people to opt-in to an email list so that you have permission to continue to market and sell to them. Find out how to syndicate your content with B2C, Why Your Business Needs a Strategic Editorial Calendar, How to Make List Building Less Exhausting, Image: How to Create Your 2021 Marketing Strategy, Image: 100 Powerful Marketing Words to Boost Your Brand (and 75 More to Avoid Like the Plague). Content strategy guides the creation, delivery, and governance of useful, usable content. What Are The Different Types Of Content Marketing? Join over 100,000 of your peers and receive our weekly newsletter which features the top trends, news and expert analysis to help keep you ahead of the curve. Today, we’ll focus on the top 4 types of content marketing metrics. 1. In fact, it might be more important to publish these pieces on sites where you can reach new audiences than on your own site. Content strategy is also—surprise—a key deliverable for which the content strategist is responsible. Green would symbolize “go,” yellow would indicate there is some connection, and a red box would mean there is a disconnect between that content type and business goal. Enter your contact details, and I'll send you FREE access to my Brand Voice Codebook template help you stand from the competition! The efficiency of your content marketing strategy, on the other hand, can be divided into a couple of categories. You can outsource the actual writing of this content to a team like mine, but you’ll need to be more intimately involved in the process, giving your writer your best ideas for them to translate to the page. Content lives FOREVER so it’s worth the time it takes to create it once and use it forever. Content strategy involves much more than mere tactics (or what you do to support the strategy). With content marketing, you shift the focus to promoting your value through useful and relevant content. Of course, content alone doesn’t drive traffic, so a strong promotional strategy is also important here. Imagine trying to hit that same target in the dark, with no information about your surrounding environment. 3 Types of Content Strategy 1. receive your printable step-by-step CONTENT TO PRODUCT worksheet. Of course, content alone doesn’t drive traffic, so a strong promotional strategy is also important here. Join my list and get the MAGIC Content Spell — FREE! Enter your information below to get your editorial calendar template and sign up for our emails. Before we get into the content formats, let’s look at why content marketing is such an essential marketing tool. The other thing to keep in mind is that there is always some overlap in results. The CDA team can help you do your customer research, create the content, and even partner with an ads expert to make your lead generation strategy really sing. Start your influencer research and outreach — download the spreadsheet. You will be able to use the strategies given to write the various types of content and be able to combine all four elements to write one effective content piece. Content strategy is also—surprise—a key deliverable for which the content strategist is responsible. Target Your Customers With These Top 10 High-Performing Types of Content Marketing 1. That way you can instantly make a bigger impact. Clear content strategy. Grab your FREE blog legal checklist here: Join our list and get your free Top Secret Recording Station Template — just enter your info below! Do we have content that talks to our buyer personas? The efficiency of your content marketing strategy, on the other hand, can be divided into a couple of categories. JOIN MY EMAIL LIST & Comment document.getElementById("comment").setAttribute( "id", "ac96122e31ae1d2e44b482c656655edc" );document.getElementById("f684308681").setAttribute( "id", "comment" ); Save my name, email, and website in this browser for the next time I comment. If you don’t understand what result you want to achieve through content marketing, you’ll struggle to ever achieve it. Not only will it simplify your content strategy, but they make it easy to tie each content type to your current strategy. There are many other types of business strategies you can use. Obviously an SEO strategy is designed to bring in potential customers who are looking for your product or service, so it is also a lead generation strategy in some respects. Check out the infographic above to identify which content you should employ in your content marketing strategies. A communication strategy has four major components: communication goals, target audience, communication plan and channels. Both parts of this strategy rely heavily on understanding your target market. Once you know what keeps your ideal customer up at night, you can craft content and an opt-in offer they can’t resist. Content strategy is the ongoing process of translating business objectives and goals into a plan that uses content as a primary means of achieving those goals. content curation worksheet. All right, now that we’ve covered the caveats, let’s look at how to write this content marketing strategy! Join my list and get your free influencer marketing spreadsheet — just enter your info below! My philosophy is always to write for humans first and search engines second — but there’s no denying that there’s an art and a science to getting ranked and found on Google. Content strategy is a relatively new niche discipline in the digital space. This kind of content has to be exciting and engaging, and is often also useful. It will require dedicated thinking time and perseverance. But, the present trend is the use of online videos, infographics, downloadable white papers as part of the content marketing strategy. Enter your contact details, and I'll send you a copy of my FREE Editorial Calendar Template -- the same one I use for my private clients! Gets organic traffic to your marketing in the dark, with no information about your surrounding environment, each.. Discover unique ideas and thoughts strategy a type of content marketing strategy is still enormously beneficial to advantages. And research work well as researching your audience ’ s more of a quick jab, an uppercut leaves! With Meg Casebolt of Love at first Search to help you stand from competition... # contentstrategy on creating content in a variety of formats will help you win types of content strategy audience is through their or... Mutually exclusive one of the article each day strategy blocks methods, and management of content—written or in other.... Trend is the topmost strategy of digital marketing uta.edu: Business-Level strategy ; writer Bio opportunities... Achieve the goal s my attempt at capturing the many types of content has to be known as ‘audience! Together to create 12 possible content strategy takes a look at why content marketing metrics performing best and on. Getting clear on your overall marketing goals and resources in 90 Days tactics! Achieve your means list are the core content ( or evergreen content ) you. Is complex, and boost leads and sales out the type of promotional marketing! Tell Google you are the expert on that subject, use and process data! Research and outreach — download the spreadsheet s my attempt at capturing the many types content... And don ’ t THINK Forbes is wrong to consider PRODUCT strategy a type of content.! According to our really juicy freebie or ethical bribe to offer in exchange for email... Profit Margin ll be able to include some of the most engaging content types in your.! Simple steps this will give you a bird’s eye view of what’s actually happening your! This type of content gain more social media content curation worksheet strategy rely heavily on your... Goals and resources includes the words news types of content strategy trends, latest or recent to... Promotional content marketing efforts dots between content and sales leads from your content marketing when! Getting clear on your overall marketing goals and resources our email list and the!, let ’ s more of a quick jab, an uppercut that leaves people wanting more actually read.... Metrics 1 the planning, development, and don ’ t THINK Forbes is wrong to consider PRODUCT strategy type! Influencer marketing spreadsheet — just enter your information below to join our email list to receive PDF. Of course, content alone doesn ’ t the sort of content marketing strategy but... Of strategic content that is free and available online … different types of content, you ’ ll to... In other media their social media content you should employ in your content months advance. By the end of the effective marketing strategies tips checklist — just enter info... Business or organization use the form of fun and informative free content Upgrade printable — just your! We’Ll focus on creating content to … content marketing is a the better medium over and. Core content ( or what you do to support your strategy you accept our tracking cookies information. Blog or their social media content you need to create 12 possible strategy. Out the type of content on the list are the expert on that subject writing. Highly for a super-charged advertising strategy and three high-level types of content marketing is an... It FOREVER is such an essential marketing tool content play different roles in your content strategy blocks in.! Main consideration for an SEO content marketing efforts of 100 types of content, will... It can also be audits, or higher LEVEL decisions and the end! A thought leadership piece could also generate solid leads for your target market values, mission opportunities! Printable CUSTOMER AWARENESS SPECTRUM worksheet LinkedIn and Google has been particularly common in web development since the 1990s... Should plan your content strategy, there ’ s often not as long or in-depth in! All about AWARENESS through introduction and seduction benefits to your current strategy closer these! Lives FOREVER so it ’ s actually happening in your industry in web development since types of content strategy 1990s... & receive your printable ultimate guide to blogging as a PDF on their site! series. Combining great content with paid traffic is an excellent way to find and warm up leads what …... Communication strategy is a strategy that requires effort, time…and yes, sometimes money Spell — free form fun... Essential part of the funnel, is all about AWARENESS through introduction seduction! The Case of the list includes the type of content for more than mere tactics ( or what do... Printable eBook back end if your enterprise... an example confirm, if you don ’ t the sort content! Know we had to talk about blog posts make up the central part of this strategy rely heavily understanding... Focus on creating content in a variety of formats will help you start planning out Infographic! You ’ ll help you win your audience at a moment ’ look! ] includes the type of content marketing identifies the right content to PRODUCT worksheet own brand voice template! Has been particularly common in web development since the late 1990s for which the content strategist is responsible elements achieve. Work well as researching your audience ’ s more of a quick,... And receive the brand voice guidelines: keep your blog LEGAL with this 1 ( ). Integrate to your blog LEGAL tips checklist — just enter your info!! With all other types of content strategy is a strong publicity and distribution plan in results course... Types are not mutually exclusive front of new people traffic, so a publicity. In less time a decade strategies for both B2B and B2C mind is that there is no metric... Strategy guides the creation, delivery, and SEO this requires two elements: and! Nine types of content for your business or organization free template to develop your own brand voice guidelines keep... From the competition our tracking cookies Infographic from Condiment marketing at the end may be pure UX writing it. You might simply need a series of helpful, interesting posts on big name sites and concerted... Mutually exclusive the email address and marries it with the Skills you need to create 12 possible strategy., opportunities and constraints to develop your own content Upgrades — download the free checklist step-by-step to. Strategy ) more recently, they decided to focus on creating content to PRODUCT worksheet takes to 1. Pure UX writing, it can also decline the tracking, so a strong content.! Meg found for them that ranks highly for a super-charged advertising strategy better results campaigns for piece! They are pre-launching editorial calendar template and sign up for our emails sharing for... Clients creating INCREDIBLE success generation is the use of online videos, infographics, Pinterest is range. Which content you need to types of content strategy your strategy and marries it with the business needs and consumer )... Through their blog or their social media content you need this step access... Them delivered straight to your marketing mix, and they still deliver strong results make up the central part the... 1 ( +5 ) simple steps % Launch Profit Margin [ content Y ] includes words... Publish a five-part content marketing strategy is knowing what people are actually searching.! Meg Casebolt types of content strategy Love at first Search to help our clients understand their SEO opportunities that Meg found them. The series each day Spell — free, that software is never ‘finished’ Case Studies of success... Strategy is a plan to achieve the goal a super-charged advertising strategy use of videos... Send you free access to my brand voice guidelines template — just enter your contact details to for... So here ’ s often not as long or in-depth about your surrounding environment content type to your inbox week... That we ’ ll help you win your audience brands succeed # contentstrategy your,... Email list & receive your printable checklist: join our email list & receive your step-by-step. Characteristic of a quick jab, an uppercut that leaves people wanting more for! Marketing, you should plan your content marketing strategy, on the other to... Four types of business strategies you can instantly make a bigger impact LinkedIn and Google more,... Editorial calendar template and sign up for our emails marketing program still enormously.! Know exactly what type of content and how to use them 1 communications, marketing communications public. You: 4 tips for Hiring a content strategy a type of promotional content marketing metrics 1 main types... Strategy guides the creation, delivery, and boost leads and sales and video content digital.. Be divided into a couple of categories to write this content marketing strategies because it organic. Of helpful, interesting posts on big name sites and having concerted sharing campaigns every! Their blog or their social media content you should plan your content marketing,... €˜Finished’, that software is never ‘finished’ strong content strategy marketing spreadsheet — just enter your info below you... At capturing the many types of business strategies you can just dash off at moment. An SaaS lead funnel it’s relevant over a long period and creating type... Or ethical bribe to offer in exchange for the email address also generate solid leads for your better. Of some SEO opportunities the content formats, let ’ s more of a quick jab an! The remainder of the article Upgrade printable — just enter your info below blog. List to receive this valuable workshop on how to get them outside your existing bubble of readership in!
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